The big leap in technology we haven’t seen yet

By Redwood Team
January 26, 2017

Perhaps nowhere embodies the “yes, we can” attitude quite like Silicon Valley.  But amidst a landscape brimming with technological advances, there is something Silicon Valley can’t do very well – create a gender diverse environment. Sure, there has been progress, but the countless reports and statistics show an industry accustomed to movement by leaps and bounds, merely inching along when it comes to making tech more female.

In December, Pinterest announced that they would not be able to reach their goal of hiring women in engineering roles at a rate of 30%.  This past fall, Airbnb admitted to having fewer females on the team than the previous year.  Most recently, Twitter stated that they could not meet their yearly objective to reach a 16% female occupancy in technical roles.  To top it off, women held a scant 15% of board seats in tech companies in 2016.  

With all of this in mind, Redwood took a look back at 2016 to see what we have contributed to a more diverse executive field in the tech world.  Here are a few of our favorites:

Marianna Zaslavsky, VP, Data Partnerships, Unacast

Marianna sits on the leadership team at Unacast that is now one third female.  She brought with her a deep understanding of product management and business development to a company that is revolutionizing data by aggregating millions of data points from beacon sensors across the world.  

Melanie Kalemba, SVP & GM, Enterprise Business, Verve Mobile

Melanie is part of the leadership team at Verve Mobile and and has been instrumental in scaling their enterprise business focused on SMBs. Previously, she was CEO at Movero, an enterprise mobility software provider, where she led the company to successful acquisition.

Mary Baglivo, Independent Board Member, Verve Mobile

Mary was appointed as Verve’s first independent board director. As a well regarded marketing leader, Baglivo is chief marketing officer and vice president of global marketing at Northwestern University. Prior to Northwestern, she spent eight years as chairman and chief executive officer at Saatchi & Saatchi, The Americas. Baglivo’s former leadership roles also include president at Havas’ Arnold Worldwide, chief executive officer at Panoramic Communications, and chief operating officer at J. Walter Thompson.

It’s 2017 and we’ve yet to have that WOW year, the year when the tech industry emerges from its male cocoon, alas a dazzling gender equal butterfly.  At Redwood, we will continue striving to target differentiated pools of candidates for our executive searches.  Just because 2016 wasn’t the pull away year for gender diversity in Silicon Valley, doesn’t mean 2017 can’t be.